Tumuli Park or called Daeneungwon in Korean (literally "Garden of Great Tombs") at Hwangnam-dong, Gyeongju is the largest tomb complex in Korea including 23…
Credit: riNux from Taipei, Taiwan / CC BY-SA 2.0 / Wikimedia Commons

On July 4, 2026, the Korea Tourism Organization staged a public campaign event on the Mulbit Stage plaza in Seoul’s Yeouido Hangang Park to promote two overlapping initiatives at once: the “100x100 Project to Discover Korea’s Attractions” and the “2026 Korea Summer Accommodation Sale Festa.” The event was organized together with the Federation of Korean Industries and the Korea Fisheries Infrastructure Public Agency, with South Korea’s Ministry of Culture, Sports and Tourism and Ministry of Oceans and Fisheries as sponsoring ministries.

A modern airport terminal with stunning architectural design illuminated at sunset, depicting a busy scene with travelers.
Credit: Валерий Линк / Pexels

The 100x100 Project had already been running for a few days by then. Public voting opened June 29, 2026, on KTO’s “Every Corner of Korea” Travel Month site and pulled in more than 30,000 participants in its first week alone — enough that the Ministry of Culture, Sports and Tourism and KTO extended the original July 10 deadline to July 17, 2026. That extended window has since closed, but the structure behind it is worth knowing regardless: the project sorts nominated destinations into eight categories — experience content, food and gastronomy, nature and ecology, lifestyle, K-content, culture/art/tradition, architecture, and travel preference — with 100 travel experts nominating candidates and the public voting to certify 100 destinations per category.

Analysis: For American travelers who’ve already done the Gyeongbokgung–Myeongdong–Hongdae circuit, or who are planning a first trip and don’t want to just replicate everyone else’s Seoul-only itinerary, this campaign is useful even if you never look at the voting site. It’s effectively the Korean government’s own shortlist of what’s worth seeing outside the capital, assembled by industry experts and cross-checked by tens of thousands of ordinary voters. You don’t need to track the vote to benefit from it — the destinations below are exactly the kind of places that shortlist is built around.

Hahoe Folk Village, Andong

Hahoe sits inside a horseshoe bend of the Nakdong River, a few hours southeast of Seoul, and it’s still a lived-in village rather than a preserved-behind-glass museum piece — families with centuries-old surnames occupy some of the same thatched and tile-roofed houses their ancestors did.

Recommendation: Among Korea’s under-the-radar destinations, Andong currently rewards the effort of getting there more than most. The Hahoe Seonyu Rope-Fire Festival — a nighttime performance in which burning embers arc across the river from ropes strung along the cliffs — and the horseshoe-bend riverside setting itself are experiences with no real equivalent in or near Seoul. If your itinerary has room for one deliberately slower, more rural stop, this is the one worth building a full day around rather than squeezing into a layover.

Gyeongju: Bulguksa Temple and Seokguram Grotto

Gyeongju was the capital of the Silla kingdom for close to a thousand years, and its two best-known sites, Bulguksa Temple and the Seokguram Grotto, were jointly inscribed on the UNESCO World Heritage List on December 6, 1995, at the 19th session of the World Heritage Committee in Berlin.

Cheomseongdae Observatory, Gyeongju, South Korea
Credit: Bernard Gagnon / CC0 / Wikimedia Commons

Both are also, at this point, essentially free to visit. Gyeongju abolished Bulguksa’s admission fee on May 4, 2023, and Seokguram Grotto carries no year-round entry fee either, though its hours narrow seasonally — 9 a.m. to 6 p.m. in summer, tightening to 9 a.m. to 5 p.m. in winter. What separates Gyeongju from a typical single-site day trip is that none of this history is cordoned off: centuries-old royal tombs rise as grassy mounds in the middle of ordinary neighborhoods, and the grotto and temple sit inside a working city rather than behind a single ticketed gate — closer to a museum without walls than a monument you tour and leave.

Jeonju Hanok Village

Jeonju’s old quarter packs hundreds of tile-roofed hanok guesthouses, teahouses, and street-food stalls into a dense, walkable grid — no shuttle bus required to get from one end to the other.

Aerial view of traditional rooftops in Jeonju Hanok Village, South Korea with city skyline in the background.
Credit: Jakob Jin / Pexels

Of Korea’s heritage towns, it’s the one worth pointing a first-time visitor to first, precisely because of that density. You can wander from a hanbok rental shop to a traditional teahouse to a street stall selling Jeonju-style bibimbap without needing a map or a taxi, which isn’t true of every historic district in the country.

Busan: Haeundae Beach and Beyond

Haeundae Beach, Busan’s best-known stretch of sand, is roughly a 20-to-25-minute taxi or subway ride from Busan Station — the southern terminus of the Seoul–Busan KTX line — which makes it realistic to land in Busan by train and be in the water within the hour.

Haedong Yonggungsa Temple, Busan, South Korea
Credit: Anna L Martin / wikimedia / CC BY 2.0

Analysis: If you have more than a weekend, Busan also works as a base for going further afield: south toward Jeju island, Korea’s own volcanic island — the kind of landscape a US traveler might mentally file next to Hawaii’s Kilauea — or toward wetland reserves like Suncheon Bay for a slower, greener contrast to the beach and temple stalls. Neither is a quick add-on to a single Busan day, but both are realistic next stops if the coast is where your trip is headed after Haeundae.

Kilauea Volcano, Hawaii Big Island
Credit: szeke / flickr / CC BY-SA 2.0
Suncheon Bay Wetland Reserve
Credit: xiquinhosilva / flickr / CC BY 2.0

Getting There: Riding the KTX

All of this is reachable because Korea’s rail network makes “beyond Seoul” a same-day proposition rather than a multi-day commitment. Korail’s fastest nonstop service, the KTX-Cheongryong (EMU-320), covers the roughly 400 km between Seoul Station and Busan Station in about 2 hours 17 minutes. The standard one-way adult general-seat fare on that route is 59,800 won — roughly $43 to $45 — a price that has held since Korail’s last fare notice in November 2011.

Analysis: For American readers used to Amtrak’s Acela, where a comparable one-way distance can run several hundred dollars, KTX’s sub-$50 fare across most of the length of South Korea is worth sitting with for a moment. It isn’t a promotional rate — it’s the standing price for a bullet train that, once you count airport time, beats most domestic US flights on speed.

That fare has been a live question inside Korea, too. In March 2025, Korail proposed raising KTX fares by about 17%, which would have pushed the Seoul–Busan one-way fare to roughly 70,000 won, citing years without an increase — but South Korea’s Ministry of Economy and Finance said at the time it wasn’t reviewing any KTX fare increase. Speaking at a press conference on May 14, 2026, Korail CEO Kim Tae-seung said the company had “no immediate plan” to raise fares, pointing to discount and mileage commitments tied to Korail’s pending merger with rival operator SR — though he added that an appropriate increase would need to be discussed “in the near future” once there’s agreement among the public, politicians, and economic ministries. As part of that same merger process, Korail has committed to a 10% fare discount and to preserving 5% mileage accrual for riders.

Worth booking those tickets before you fly, too: Seoul–Busan and Seoul–Gyeongju-area trains do sell out on Korean holiday weekends, and both Andong and Jeonju require a short local transfer from the nearest KTX stop rather than a direct line.

Sources

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